Advery

2017 for Brüggli Medien 

Brüggli in Romanshorn wanted to establish a professional and economically viable long-term communications agency.
The reasons for this were the increasing demand for training in the creative industry on the part of clients (graphic designer, polygraph, mediamatrician) and the uncertain development of IV funds and the associated desire to become increasingly independent of the federal government and Swiss cantons. The agency should therefore be run economically without neglecting the social DNA of Brüggli - namely to provide training to people with difficulties so that they can find employment in the first labor market.
Leaning too much on Brüggli, however, would have meant being placed in the social corners. Therefore, a healthy distance to Brüggli was needed.
The consequence of this was to develop an independent name and an independent appearance. 

The result is a modern brand with a strong identification. 

Advery is not a communications agency like any other. What sets it apart: Foresight. What it wants: to harmonize quality and creativity with sensible and conscious action. To use its experience and commitment to make its clients successful and the world a little bit better. And to be a beacon, a lighthouse for a new idea of what communication can mean. 

I was head of creation from 2017 to 2019. 

(Art Direction, Concept Development, Brand Building, Brand Development, Design Concept, Text, Naming, Graphic Design)