Westiform AG

2019 for Advery 

Westiform is the partner for effective brand and product displays: whether illuminated, non-illuminated, analog or digital, from development to production to installation, they work together with their customers to create ready-to-install POS advertising systems.
In order to inform about the different product lines and offers, short, crisp explanatory videos were to be created.
For this purpose, an independent look was created and short stories with recurring elements were developed.
The idea: animated short stories, episodes with an interwoven, common overarching theme: aliens, who use Westiform's modern technology (or even (co)developed it?). The stories, as well as the visualization, should thereby receive a futuristic touch, as well as convey the progressiveness and innovation of Westiform to the viewer.
The video on the topic of digital signage marked the start of the series of explanatory videos, which were designed on a tight budget.

(Conceptual Support, Art Direction, Concept Development, Script, Storyboard (i.a.)) 

Animation, Character Design and Storyboard (i.a.): Jasmine Rueegg