Implenia AG
Advertising Concept for Lokstadt2021 for GRIP Agency
In the centre of Winterthur, a new quarter for living and working is being created: Lokstadt. To draw attention, among other things, the conception and realization of building walls were commissioned. With the topics coffee, dialogue, sustainability, office/commerce, events, hotels, etc. life in Lokstadt should be presented and curiosity should be aroused about what is still to come. The idea is to show liveliness within illustrations, which Katrin von Niederhäusern created carefully and with a lot of humor and ingenuity. The illustrations were also used digitally and in the Lokstadt Magazine.
(Art Direction, Concept Development)
Illustration: Katrin von Niederhäusern