Egli Grün AG

2012 for AMMARKT

Among other things, a brand ambassador for Egli Grün was developed, one who makes himself being heard to the relevant target group in an unconventional way, and anchors the positioning messages in people’s minds.

Hardly any other subject than the garden gnome is better suited as a brand ambassador for a horticultural company. As a widely known lawndweller, he knows his garden best.

This garden gnome however is a little different. Well dressed, eloquent, charming and witty, he represents the high standards of the target group.

Of course, garden gnomes are demanding of their garden and are not easily satisfied. This is especially true for that one and naturally, as he is only satisfied with the best, Egli Grün is his first choice.

(Art Direction, Concept Development, Text (Campaign-Claim))
 
Realization: Kompost