Künzlerbachmann Directmarketing AG
Key-Visual / Advertising Concept for Sinus Geo Milieus2014 for AMMARKT
To promote the update of the psychographic lifeworlds of the Sinus Milieus® in KünzlerBachmann's microgeography, a suitable key visual (digital and print) was searched for. The idea: to show all milieus in a restaurant setting. In each case as couples or singles, but always with the same models. Styling, clothing, accessories, food and drinks, but also posture, facial expressions and gestures appear to match the respective milieus.
The spacious airport hall look has a modern effect and directs the viewer's attention to the essentials. The key visual concept also offers the possibility of showing individual milieus separately.
(Art Direction, Concept Development)
Photography: Marcel A. Mayer
Image Editing and Retouching: Patrick Rohner
