Arizon Sourcing AG

2014 for AMMARKT

If two successful companies decide to venture into something new together, something big can happen – in this case the result was the most modern retail banking platform in Switzerland. With this shared vision, Raiffeisen and Avaloq joined forces and launched ARIZON. As a portmanteau of the English terms „Arise“ and „Horizon“, the name already promises innovation and forward-looking action. The matching brand identity is characterised by a stylized sun that rises on the horizon and thus subtly plays with the name of the platform, and the claim „On a higher level“, which reflects their own aspiration, and as a flexible style it creates a constant theme for communication.

(Art Direction, Screenplay, Storyboard)
 
Animation by Jasmine Rueegg