Shopping Arena St. Gallen

2015 for AMMARKT

For the Shopping Arena – the largest shopping centre in eastern Switzerland with 59 shops and four million visitors per year – the pre-Christmas period is the most important time of the year. The aim was to modernise and redesign the Shopping Arena’s popular Christmas magazine in order to give sales the right lustre during this period (a task which quickly puts you in a festive mood). Inspired by festive anticipation, not only was the magazine’s editorial design revised, but the associated fashion photo shootings were also planned and performed.

(Art Direction, Concept Development, Design Concept)

Photography: Marcel A. Mayer