Campaign - Key-Visuals / Advertising Concept for "Alcacyl"
Art Direction, Concept Development, Text (Headline), Graphic Design
2014 © AMMARKT
The strict guidelines in the pharmaceutical sector may well cause headaches for communication professionals. The challenge of helping Alcacyl, once a „cult tube“ on everyone’s lips, to make a comeback was all the more appealing. The developed campaign is based on the insight that flu, colds or headaches often strike abruptly. That’s why the visuals humorously stage the sudden appearance of the complaints. By means of a young and modern implementation, the viewer is shown the possible starting point of the misery. But don’t worry: with Alcacyl, the way out is fortunately always within reach.
Illustration: Amadeus Waltenspühl