arizon sourcing ag
Brand Video / Brand Identity
Art Direction, Screenplay, Storyboard
2014 © AMMARKT
If two successful companies decide to venture into something new together, something big can happen – in this case the result was themost modern retail banking platform in Switzerland. With this shared vision, Raiffeisen and Avaloq joined forces and launched ARIZON. As aportmanteauof the English terms „Arise“ and „Horizon“, the name already promises innovation and forward-looking action. The matching brand identity is characterised by a stylized sun that rises on the horizon and thus subtly plays withthe name of the platform, andthe claim „On a higher level“, which reflectstheir own aspiration, and as a flexible style it creates aconstanttheme for communication.
Animation by Jasmine Rueegg